Press Release

THE "EDAG CITYBOT" WINS THE AUTOMOTIVE BRAND CONTEST 2019 IN THE "FUTURE MOBILITY" CATEGORY

In no other area are brands given such a skilful and lavish setting as in the automotive industry. The Automotive Brand Contest of the German Design Council honours outstanding product design and brand communication in the automotive sector as the most important industry competition. This year, the "EDAG CityBot" concept car won over the high-caliber jury of experts, and was awarded the coveted "Best of Best" prize in the "Future Mobility" category at a ceremony held in Frankfurt on 10.9.2019.

[Translate to English:] Die Mitarbeiter des EDAG DESIGNSTUDIOS Fulda bei der ABC Preisverleihung

EDAG CityBot - a game changer for the city of the future

The increasing digitalisation of our world will soon make autonomous driving on our roads a reality. We are on the threshold of a fundamental revolution in all fields of mobility, and this provides us with a great opportunity to effectively combat any acute/impending gridlock.

Motivated by this principle, the EDAG Group has developed a mobility concept with swarm intelligence, and demonstrated it with the world premiere of the "CityBot" concept car: a networked robot-powered vehicle which, with its numerous trailer and rucksack modules, is capable of handling any transport and work situations in urban areas, and is also in motion 24/7. As a result, the EDAG CityBot is much more than just a design study: it really is a game changer, a mobility concept with its own ecosystem. 

Multi modal mobility concept

The EDAG CityBot is one of the central instruments for communication marking the company's 50th anniversary. The idea ideally represents the competencies of the EDAG Group in the areas of Vehicle Engineering, Electrics/Electronics and Production Solutions.

In addition, it also symbolises the agile development of the company from a design office into a globally active visionary for the mobility of the future. "EDAG is supplying an intelligent statement on sustainable, holistic mobility, traffic planning,ground-breaking city development and new business cases," explains Johannes Barckmann, EDAG's Global Design Manager. The CityBot was realised under the leadership of Tom Hasenauer and Ricardo Hagemann of the EDAG Design Team in Fulda.

"The CityBot opens up a seemingly endless field of possibilities for sustainable and holistic mobility," summarised the jury in its report. "With this project, EDAG once again lives up to its reputation as a visionary of future mobility."

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