Design Studio

We accompany you from visionary concept design to product design and perfect Class A surface data.

The definition of the vehicle DNA, sketching, design phase, the creation of concept surfaces serve as well as generative and polygonal surfaces to find the right functional and aesthetic form. Clay modelling enables a three-dimensional design experience to be created from renderings and CAS data.

FROM THE FIRST IDEA TO THE
FINISHED PRODUCT.

COMPETENCES IN THE DESIGN STUDIO

Visions

ANALYSIS & CONCEPTUALIZATION

From customer wishes to product specifications

  • Finding ideas, brainstorming
  • Scenario technology
  • Design for future megatrends
  • Advanced design
  • Concept cars

DNA

MARKET ANALYSIS

What is important for the design of the future

  • Positioning in the market
  • Benchmark and trend scouting​
  • Brand DNA
  • Target emotions of the products
  • Corporate Identity
  • Workshops

DESIGN/STYLING

STYLING & INNOVATION RESEARCH

Translating ideas into sketches

  • Concept cars
  • Automotive design - interior and exterior
  • Commercial vehicles
  • Motorbikes and light transportation
  • Rail and plane interior
  • Product design of industrial and consumer goods
  • Exhibition demonstrators

GENERATIVE/PARAMETRIC

An iterative, exploratory design process to generate design solutions

Generating complex shapes and patterns using algorythms

  • Parametric patterns and hole patterns
  • Individualized top surfaces
  • Autodesk Dynamo
  • Grasshoper

SUBDIVISIONS/POLYGONS

Surfacing for advanced design

Natural and organic inspired shapes

  • Concept surfaces
  • Quick visualization
  • Aesthetic implementation of topologically optimized components
  • Efficient method to see package constraints
  • Autodesk Alias Sub-D
  • Catia IMA
  • Blender

CAS CONCEPT MODELING

From 2D sketches to 3D volumes

Nurbs and Bezier surfaces for optimal quality

  • Advanced design
  • Concept surfaces
  • Autodesk Alias
  • Icem Surf

CLASS-A SURFACING/span>

Production quality surfaces from start to finish

Nurbs and Bezier surfaces for optimal quality

  • "Class A" surfaces Exterior and Interior, Non-automotive
  • Grey zone body contour
  • Zebra and highlights inspection
  • Verification model
  • Digital package model
  • Surfaces for large scale production
  • Alias, Icem, Catia ISD/IMA

VISUALIZATION

FROM 3D SURFACES TO PHOTOREALISTIC PRODUCT

Realistic visualization to give life to 3D data

  • Illustrations of concept vehicles
  • Representation of color and material combinations
  • Illustration of technical processes
  • Animations and VR
  • Reflection simulation
  • Realistic renderings of CAS surfaces

COORDINATION

PROJECT MANAGEMENT AND QUALITY

Managing projects for the highest quality and perfect results

  • Project planning
  • Project management (risks, cost, manpower)
  • Scrum (daily/weekly project review in project management)
  • Studio engineering
  • Quality management and control

HMI

USER EXPERIENCE AND INTERACTIONS

The entire process of HMI development

  • Planning
  • Analysis/Comprehension
  • Requirement/Specification
  • Design/Styling
  • Development/Engineering
  • Evaluation
  • Iteration
  • Product
  • Documentation

DESIGN ASSESSMENT AND PERCEIVED QUALITY

ANALYSIS TO INCREASE THE PERCEPTIBLE QUALITY AND THE DESIGN FEELING

Our design analysis tools include:

  • Benchmarking
  • Emotional effect, conveyed image
  • Value, quality feeling
  • Proportions, shapes, edges
  • Design proposals for modifications and optimisations
  • Assessment of perceived quality from a design perspective

CLAYSTUDIO

TRADITIONAL SCULPTING FOR DESIGN REVIEWS

Hand sculpting and real life rendering for better visualization

  • Clay models
  • Dinoc models for surface and design testing and presentations
  • 3D milling machines
  • Working in real time between clay and CAS modelers
  • Scale models
  • Life size models
  • Optical scanning including data feedback
  • 3D milling machines

EDAG DESIGNSTUDIO

The proximity to our partners and customers is key.

You can find our Design Studios all over Europe.

Now let's talk about your specific application!

Andreas Farnung

Abteilungsleiter Designstudio

p +49 661 6000-804 
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Edag Worldwide