Augmented Reality (AR)

With augmented reality (AR), we do not so much enter a purely virtual world as enhance the real world with digital information and interactive elements, using various media such as special intelligent glasses.

VR and AR technologies can be used in almost all industries and areas, e.g during the development phase of a new vehicle. Decisions regarding the design or concept can be made more quickly and the production processes are optimized long before the real vehicle is built. We test and optimize complex assembly processes under real conditions. Key advantages: Times can be massively reduced using the simulation, and errors can be quickly identified and optimized.

Andreas Vögerl

Head of Software & Digitalisation