USER EXPERIENCE & USER FUNCTIONS
User experience & user functions: from infotainment to ergonomics
In the automotive industry, user experience (UX) and user function play a central role in increasing customer satisfaction in the long term and enabling an intuitive and pleasant driving experience. Modern vehicles integrate advanced technologies into user interfaces, infotainment and communication, and body & comfort functions. These technologies not only improve comfort, but also increase safety while promoting seamless interaction and user-friendliness.
A well-thought-out digital ecosystem accompanies the driver throughout the entire customer journey and makes it possible to accurately capture user preferences. The resulting analyses lead to optimized interaction concepts that significantly increase user-friendliness. We are passionate about continuously developing innovative solutions that improve the user experience in the vehicle and thus play a decisive role in shaping the future of mobility.
- Personalization: Advanced systems automatically adapt to the preferences and habits of users, enhancing the in-car experience.
- Integration: Infotainment and communication systems are harmoniously integrated into the vehicle architecture to enhance the overall experience.
- Innovative operating concepts: The use of touchscreens, voice control and haptic feedback ensures intuitive operation and minimizes distractions while driving.
Topic overview
Industrial User Experience:
Customized user interfaces for seamless interaction
Innovative interaction design takes the user experience to a new level: seamless, intuitive and integrated user interfaces create a perfect connection to the digital vehicle and product world. With our expertise, we design visual representations for display systems and control elements that inspire users and optimize functionality.
- Our areas of focus
- Customized user interfaces: Development of user interfaces that are specifically tailored to the needs and preferences of the users.
- Holistic UI/UX design: From conception to final implementation – including LoFi and HiFi prototypes for visualization and testing with real users.
- Innovative technologies: Design of dynamic and adaptive interaction possibilities as well as development and validation of modern control elements.
- Ergonomics and psychology: Consideration of ergonomic and psychological aspects for a natural, comfortable and safe user interaction.
- Your benefits
- Intuitive operating concepts: Efficient and direct communication between user and system.
- Optimized user interfaces: Improved security and satisfaction through smooth integration and highly developed UI prototypes.
- Long-term customer satisfaction: Future-oriented solutions and continuous innovation.
- Maximum security: Advanced solutions that take into account Cybersecurity and functional safety.
In-Car Experience:
Connected infotainment for more comfort and interactivity
Infotainment and highly developed communication functions characterize the modern vehicle interior. They seamlessly combine central elements such as entertainment, information and connectivity to take the driving experience to a new level. Our engineering solutions are designed to be user-centered, intuitive and future-oriented.
- Our areas of focus
- Personalized infotainment systems:
Development of customized systems that are optimally aligned with the individual requirements and preferences of the user. - Modern navigation and communication technologies:
Integration of innovative functions such as traffic and swarm technologies for an immersive driving experience. - Sound and acoustic concepts:
Holistic implementation, from planning to execution – including precise tuning of amplifiers and validation of loudspeakers. - Optimized entertainment solutions:
Provision of in-car gaming, rear seat entertainment, and VR and AR technologies for extraordinary entertainment experiences.
- Personalized infotainment systems:
- Your benefits
- Personalized infotainment systems:
efficient and intuitive interactions to enhance the user experience. - High-quality acoustic solutions:
precisely tuned systems for an impressive audio experience. - Advanced communication technologies:
seamless networking of occupants with the outside world. - Continuous innovation:
long-term support and ongoing development to create seamless interaction possibilities.
- Personalized infotainment systems:
Ergonomic user experience:
Customized comfort and control systems
Body and comfort functions significantly improve the driving experience and are now among the key selling points of modern vehicles. However, the use of complex software architectures significantly increases the testing effort. We develop intuitive solutions by using AUTOSAR standards and taking into account all relevant legal and environmental requirements. This simultaneously promotes safety and optimizes user-friendliness.
- Our areas of focus
- Development and integration of comfort and safety features:
Flexible customization for a tailored driving experience. - Integration of smart control systems and modern electronics:
For a dynamic and future-oriented driving experience. - Ergonomic seating systems:
Design of seating systems with integrated sensors and development of active headrests for maximum comfort. - Customized electronic solutions:
Development of intelligent door control systems that are customized to specific requirements. - Smart ambient lighting:
Promoting well-being and creating a pleasant atmosphere in the vehicle interior.
- Development and integration of comfort and safety features:
- Your benefits
- Intelligent control:
Automatic adjustment of seat positions and interior lighting to individual preferences for increased comfort. - Seamless integration:
Optimal integration of comfort functions into the vehicle architecture for greater user-friendliness and safety. - Long-term customer satisfaction:
High-quality and personalized comfort settings that are continuously developed. - Reliability and compliance:
compliance with the highest standards in Cybersecurity and Automotive SPICE through comprehensive testing and validation.
- Intelligent control:
User Experience Automotive:
Intelligent functions for a connected driving experience
User experience (UX) and user functions are essential building blocks for achieving a decisive competitive advantage in the connected vehicle world. They enable intuitive user interaction and create the basis for outstanding customer satisfaction. The targeted alignment of functions with the individual needs and preferences of users creates inspiring driving experiences.
Find out how our commitment to excellent UX Automotive and intelligent User Functions can transform the way your customers interact with their vehicles. Together, we can set new standards in user guidance and design distinctive driving experiences that will win them over in the long term – and bring the future of mobility to life today.
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