
DIGITAL SOLUTIONS FOR PHYSICAL PRODUCTS
Digital solutions for physical products
How can you use your products to create digital added value for your customers and for your company?
The challenge lies at the interface between the (physical) product and the various services within the digital world.
We all know that collecting as much data as possible is not enough. The trick is in the selection, i.e. collecting the right data and its intelligent processing and analysis.
The added value for your customer includes improved transparency or additional information that helps them use the product more efficiently. The added value for you and your company is increased customer loyalty through satisfied customers and, for example, a solid database of your products in the field.
The result is an enhancement of the product with the help of a digital ecosystem.
Want more? Let's talk about additional value creation potential and intelligent refinement of your products through digital services.
Topic overview
Designing smart ecosystems for your product
The ecosystem to be built serves the interface between the (physical) product and various digital services.
Thanks to our many years of experience in a range of different industries, we feel right at home at precisely this interface.
The first step is to precisely specify the task, i.e. to answer the question: what digital added value should be created around the product?
Tailored to your business model, we develop concepts for a robust ecosystem that enhances your product with additional, customized digital services.


Developing robust solutions at the interface between product and digital services
Once the best concept has been selected, it is then developed.
The focus here is on robustness, in particular on avoiding sources of error during development. For this reason, we avoid long communication channels and process the data as close as possible to the point of origin.
The smart ecosystem is developed with this task in mind. This includes, among other things, selecting a suitable sensor technology, dimensioning the IoT platform and developing the edge solution.
Technical implementation and digital integration from a single source
We implement. Accordingly, the digital ecosystem is built, i.e. it is realized and put into operation, and tests are carried out.


Reference: Digital tire
- Requirement
- The customer wants to expand its product portfolio of tires to include a digital twin of the tire.
- Solutions
- Concept development for data acquisition and the interface between the real tire and the digital twin
- Implementation of a POC
- Development and operation of a digital twin of the tire
- Your benefits
- Added value for the end customer through an expanded range of services
- Extended test field for your own product – insight into usage data, maintenance requirements, etc.
Digital solutions for physical products – Your benefits
- Solid foundations for digital business models
- Elaborated business models are ultimately based on innovative products and the associated, expanding services.
- Seamless integration of physical products into digital ecosystems
- Avoiding any inconsistencies at the interface between the product and the smart ecosystem.
- Hybrid value chains for continuous revenue and increased customer loyalty
- A smart ecosystem, tailored and built around the product, offers a wide range of opportunities for your customers and for your company to tap into additional value creation potential.
Let's talk about your specific application.
