
HANNOVER MESSE 2025
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Hannover Messe 2025: Experience innovations for industry live!
Practical, relevant, groundbreaking – shape the future of industry with us!
Become part of tomorrow's industrial revolution. The Hannover Messe 2025 will be the hub for groundbreaking technologies and practical innovations. Experience interactive highlights and pioneering solutions that redefine the future of industry.
From March 31 to April 4, 2025, we invite you to discover the next generation of intelligent products & production, digital transformation and sustainable business strategies with us in Hall 15, Stand F40.
Our highlights at the show:
- Smart Product: Intelligent products that set new standards – from innovative solutions to humanoid robots that will shape the industry of tomorrow.
- Smart Factory: Efficient and flexible solutions for the production of the future.
- Smart People: People in connection with augmented reality as the key to sustainable success.
- Smart Ecosystem: Networked structures and systems for a digitized and collaborative world.
- Industrial Metaverse: Discover virtual worlds that revolutionize industrial processes and collaboration – live and interactive.
Secure your free trade fair ticket now and make an appointment with our experts in advance to get exclusive access to the Industrial Metaverse and TechInsights.
EDAG as a digital integrator in the world of tomorrow
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Industrial Solutions Couchtalks – Your expert insight into our topics for the Hannover Messe 2025
Our Couch Talks offer you an exclusive insight into the future topics of the Hannover Messe 2025. This online series of events brings together experts to take a practical look at future-oriented topics such as smart products, digital transformation, sustainable innovation and strategic business models – with clear impulses for industry.
In open discussions, industry experts share valuable insights and specific solutions. Be inspired and discover the highlights of HMI 2025 now!
After registering, you will have access to all the recordings, which you can conveniently download and view at any time. Take the opportunity to gain valuable knowledge directly from our experts!

Understand, build, deploy.
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Digital twins are essential elements in the industrial metaverse. They enable various use cases within this industrial metaverse and are part of a comprehensive, dynamically growing ecosystem. The development of a powerful industrial metaverse requires seamless integration of new technical advances as well as continuous further development of existing technologies and processes.
The industrial metaverse offers companies deep insights into the fundamentals and diverse application areas, and opens up new opportunities for optimization and sustainable competitiveness.
- The main topics of our Couch Talk Industrial Metaverse
- The foundation of the industrial metaverse
- Industrial metaverse use cases
- Digital twin versus industrial metaverse
- Unexpected possibilities in the industrial metaverse
- Collaborative work
- The role of AI in the industrial metaverse
- How to get started? Strategy. Technologies. Partners.

Sustainable, scalable, future-proof – connected products that strengthen your market position.
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What makes a product truly “smart”? In our Couch Talk, you will learn practical insights into how smart products can not only inspire your customers, but also increase efficiency and sustainability in your company. Find out how digital twins, sensors and data analysis help optimize processes, reduce costs and avoid unplanned downtime through predictive maintenance.
Our experts will show you how to set the course for long-term success as early as the development phase of smart products: with agile methods, a clear customer focus and strategies that take into account the entire life cycle of your products – from the initial idea to sustainable use over the entire product life cycle. Smart approaches not only mean competitive advantages, but also a sustainable and future-proof product strategy.
- The main topics of our Couch Talk Smart Product
- What makes a product truly “smart”? Definition and customer benefits in focus.
- Intuitive and self-explanatory products – from idea to use.
- Sustainability as a core factor: recyclability and second-life applications.
- How digital twins and sensors enable predictive maintenance.
- Holistic product development: from agile processes to recycling.
- Striking a balance between technological innovation and real added value.
- Practical examples of smart products: from intelligent toothbrushes to battery systems.

From the digital twin to networked production systems to the smart factory
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Industrial manufacturing is continuously evolving. As technology advances and society changes, industrial automation must also progress. Companies face a number of challenges:
Scalable industrialization: The step from process validation in the laboratory to mass production requires efficient and scalable approaches.
Digitalization: To remain competitive, reduce costs and keep pace with faster innovation cycles, the introduction of digital technologies is necessary.
Operational optimization: To survive in a highly competitive environment, production sites, networks and technologies must be constantly developed.
Sustainability: In order to meet legal requirements and secure our future, we need to develop products and processes that are more energy and resource efficient. - The main topics of our couch talk Smart Factory
- Ensuring maximum process stability
- Implementation of digital twins in manufacturing processes
- Digital integration and networking in production
- Excellent supply chain efficiency
- Highest productivity
- Environmentally friendly and sustainable factory infrastructure

People at the center of production: human expertise meets innovative technology
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In the future of industrial manufacturing, the strengths of humans and machines will harmonize perfectly. The combination of human creativity, expertise and experience with advanced digital technologies and methods will open up numerous new possibilities. Innovative technologies will support employees, making their tasks easier and strengthening their role as decision-makers, creative innovators and flexible, skilled workers.
Modern technologies and methods are already available today to empower employees and integrate their knowledge. These offer enormous opportunities for progress and competitiveness.
In our Couch Talk “Smart People”, our experts explain how you can integrate your employees, use innovative technologies and methods, and strengthen and motivate your production team to increase value creation – for productive, flexible, and sustainable industrial production with dedicated employees.
- The main topics of our couch talk Smart People
- Personalized knowledge transfer
- AI-powered knowledge management
- Digital solutions for increased safety
- The connected worker in modern manufacturing
- Collaboration platforms to foster sharing and decision-making

Increased productivity and flexibility through networked platforms and data management
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Advancing digitalization is breaking down the traditional barriers between corporate divisions and entire industries. Companies that used to operate in clearly separated business units with specific products and services are increasingly experiencing networking and integration. Instead of isolated solutions and services, today we see platforms and networked ecosystems. This development brings numerous advantages: faster development cycles, more flexible and intelligent supply chains, and the efficient use of data to respond quickly to changes in the ecosystem.
However, building and implementing smart ecosystems presents significant challenges, particularly in terms of the necessary IT infrastructure and a corresponding mindset. In our Couch Talk on the Smart Eco-System, we show you how companies can benefit from the development, introduction and operation of intelligent, scalable ecosystems. It is not just about integrating individual components or services, but also about designing a comprehensive IT ecosystem – from material planning across the entire production value chain to end customer applications.
- The main topics of our Couch Talk Smart Ecosystem
- Approach and structure of intelligent ecosystems
- Customized applications and components
- Networking of MES and ERP systems, AI-supported applications and digital twins
- Strategies for the transition to the cloud
- Practical examples from industry