• ABC Best Of Best 2021
  • German Design Award Gold 2020
  • German Design Award Gold 2019
  • German Design Award Winner 2019
  • Best of the Best Automotive Brand Contest 2019
  • German Design Award Winner 2016
  • Red Dot Award 2016 Best Of The Best
  • iF Design Award 2015
  • German Design Award Special Mention 2015
  • German Design Award Nominee 2012
  • German Design Award 2011 - Nominee
  • Winner Automotive Brand Contest 2011
  • Logo Design Plus, Product and Design Award of Messe Frankfurt
  • Member of the German Design Council

EDAG DESIGN STUDIO

We combine design and engineering to create products that don’t just look good — they work in the real world.

Transportation Design

Form development, exterior and interior design, CMF, and UX. From initial concept to finished show car.

Industrial Design

Product & & Interface Design, Ergonomics, and Usability

90+

Creative Experts

20

Nationalities

10

Locations

Transportation Design


Reference
Buggy

Design concept

Reference
North Benz

Development of a new family of trucks

Reference
Since EV

HMI Concept & Design

Reference
Ford Tourneo

Interior Surface Modelling

Reference
Donkervoort P24

Surface Modelling

Reference
Jakob Mining Vehicles

Design & Concept

Reference
BMW R 12 nine T

Surface Modelling

Reference
Train Concept

Concept & Design

Reference
Aircraft

Interior Design

Design Studio

Transportation Design Services

Our use cases show what is possible. For a deeper insight, you can display the service areas on which these projects are based.

Visions
Analysis & Concepts

From Customer Requirements to Product Specifications

  • Ideation, Brainstorming
  • Scenario techniques
  • Design for Future Megatrends
  • Advanced Design
  • Concept vehicles

Visions
Analysis & Concepts

From Customer Requirements to Product Specifications

  • Ideation, Brainstorming
  • Scenario techniques
  • Design for Future Megatrends
  • Advanced Design
  • Concept vehicles

Visions
Analysis & Concepts

From Customer Requirements to Product Specifications

  • Ideation, Brainstorming
  • Scenario techniques
  • Design for Future Megatrends
  • Advanced Design
  • Concept vehicles

Design/Styling
Styling & Innovation

Transforming ideas into sketches

  • Concept Vehicles
  • Vehicle Design – Exterior and Interior
  • Commercial Vehicles
  • Motorcycles and light vehicles
  • Interior design for trains and aircraft
  • Product design for industrial and consumer goods
  • Trade show demonstrators

Design/Styling
Styling & Innovation

Translating ideas into sketches

  • Concept Vehicles
  • Vehicle Design – Exterior and Interior
  • Commercial Vehicles
  • Motorcycles and light vehicles
  • Interior design for trains and aircraft
  • Product design for industrial and consumer goods
  • Trade show demonstrators

Design/Styling
Styling & Innovation

Translating ideas into sketches

  • Concept Vehicles
  • Vehicle Design – Exterior and Interior
  • Commercial Vehicles
  • Motorcycles and light vehicles
  • Interior design for trains and aircraft
  • Product design for industrial and consumer goods
  • Trade show demonstrators

Design/Styling
Styling & Innovation

Translating ideas into sketches

  • Concept Vehicles
  • Vehicle Design – Exterior and Interior
  • Commercial Vehicles
  • Motorcycles and light vehicles
  • Interior design for trains and aircraft
  • Product design for industrial and consumer goods
  • Trade show demonstrators

Design/Styling
Styling & Innovation

Translating ideas into sketches

  • Concept Vehicles
  • Vehicle Design – Exterior and Interior
  • Commercial Vehicles
  • Motorcycles and light vehicles
  • Interior design for trains and aircraft
  • Product design for industrial and consumer goods
  • Trade show demonstrators

Generative / Parametric

An iterative, exploratory design process for generating new design solutions:

  • Generation of complex shapes and patterns using algorithms
  • Parametric patterns and perforation patterns
  • Custom surfaces
  • Autodesk Dynamo
  • Grasshopper

Generative / Parametric

An iterative, exploratory design process for generating new design solutions:

  • Generation of complex shapes and patterns using algorithms
  • Parametric patterns and perforation patterns
  • Custom surfaces
  • Autodesk Dynamo
  • Grasshopper

Generative / Parametric

An iterative, exploratory design process for generating new design solutions:

  • Generation of complex shapes and patterns using algorithms
  • Parametric patterns and perforation patterns
  • Custom surfaces
  • Autodesk Dynamo
  • Grasshopper

Subdivisions/
Polygons
Surface Design for Advanced Design

Natural and organically inspired shapes

  • Conceptual surfaces
  • Rapid visualization
  • Aesthetic implementation of topologically optimized components
  • Efficient method for displaying clearance constraints
  • Autodesk Alias
  • CATIA IMA
  • Blender

Subdivisions/
Polygons
Surface Design for Advanced Design

Natural and organically inspired shapes

  • Conceptual surfaces
  • Rapid visualization
  • Aesthetic implementation of topologically optimized components
  • Efficient method for displaying clearance constraints
  • Autodesk Alias
  • CATIA IMA
  • Blender

Subdivisions/
Polygons
Surface Design for Advanced Design

Natural and organically inspired shapes

  • Conceptual surfaces
  • Rapid visualization
  • Aesthetic implementation of topologically optimized components
  • Efficient method for displaying design constraints
  • Autodesk Alias
  • CATIA IMA
  • Blender

Class-A Surface Finishing
Production-quality surfaces from start to finish

NURBS and Bézier surfaces for maximum quality

  • “Class A” surfaces for exterior and interior applications, non-automotive
  • Gray areas Strak
  • Zebra and Highlight Analysis
  • Verification models
  • Digital package model
  • Surfaces for mass production
  • Alias, ICEM, CATIA ISD/IMA

Class-A Surface Finishing
Production-quality surfaces from start to finish

NURBS and Bézier surfaces for maximum quality

  • “Class A” surfaces for exterior and interior applications, non-automotive
  • Gray areas Strak
  • Zebra and Highlight Analysis
  • Verification models
  • Digital package model
  • Surfaces for mass production
  • Alias, ICEM, CATIA ISD/IMA

Class-A Surface Finishing
Production-quality surfaces from start to finish

NURBS and Bézier surfaces for maximum quality

  • “Class A” surfaces for exterior and interior applications, non-automotive
  • Gray areas Strak
  • Zebra and Highlight Analysis
  • Verification models
  • Digital package model
  • Surfaces for mass production
  • Alias, ICEM, CATIA ISD/IMA

Visualization
From 3D surfaces to photorealistic products

Realistic visualization to bring 3D data to life

  • Illustrations of concept vehicles
  • Presentation of color and material combinations
  • Illustrations of technical processes
  • Animations and VR
  • Simulation of reflections
  • Realistic renderings of CAS surfaces

Visualization
From 3D surfaces to photorealistic products

Realistic visualization to bring 3D data to life

  • Illustrations of concept vehicles
  • Presentation of color and material combinations
  • Illustrations of technical processes
  • Animations and VR
  • Simulation of reflections
  • Realistic renderings of CAS surfaces

Visualization
From 3D surfaces to photorealistic products

Realistic visualization to bring 3D data to life

  • Illustrations of concept vehicles
  • Presentation of color and material combinations
  • Illustrations of technical processes
  • Animations and VR
  • Simulation of reflections
  • Realistic renderings of CAS surfaces

HMI
User Experience and Interaction

The entire HMI development process

  • Planning
  • Analysis/Understanding
  • Requirements/Specifications
  • Design/Layout
  • Development/Engineering
  • Evaluation
  • Iteration
  • Product
  • Documentation

HMI
User Experience and Interaction

The entire HMI development process

  • Planning
  • Analysis/Understanding
  • Requirements/Specifications
  • Design/Layout
  • Development/Engineering
  • Evaluation
  • Iteration
  • Product
  • Documentation

HMI
User Experience and Interaction

The entire HMI development process

  • Planning
  • Analysis/Understanding
  • Requirements/Specifications
  • Design
  • Development/Engineering
  • Evaluation
  • Iteration
  • Product
  • Documentation

Design Assessment and Perceived Quality
Analysis for Enhanced Perceived Quality and Design Aesthetics

Our design analysis tools include:

  • Benchmarking
  • Emotional impact, conveyed image
  • Perceived value, sense of quality
  • Proportions, shapes, edges
  • Design proposals for modifications and optimizations
  • Evaluation of perceived quality from a design perspective

Design Assessment and Perceived Quality
Analysis for improved perceived quality and design appeal

Our design analysis tools include:

  • Benchmarking
  • Emotional impact, conveyed image
  • Perceived value, sense of quality
  • Proportions, shapes, edges
  • Design proposals for modifications and optimizations
  • Evaluation of perceived quality from a design perspective

Design Assessment and Perceived Quality
Analysis for improved perceived quality and design appeal

Our design analysis tools include:

  • Benchmarking
  • Emotional impact, conveyed image
  • Perceived value, sense of quality
  • Proportions, shapes, edges
  • Design proposals for modifications and optimizations
  • Evaluation of perceived quality from a design perspective

Industrial Design


References

Reference
High-end headphones

Design & Concept

Reference
SECOP X4 Drone

Concept & Design

Reference
LAPP Mobility Dock Charging Plug Mode 2 Type 2

Design & Engineering

Reference
Claas Variant

Surfacing Support

Reference
A rollator and e-scooter in one

Design & Concept

Reference
SmartLUG

Design Concept

Reference
Ziehm

Concept & Design

Reference
Nordex

Design & Engineering

Reference
Smartwatch

Human-Machine Interface & Design

Industrial Design

From concept to reality –

precise, holistic design process for technical excellence

Business Design

Experience Design

Innovation Design

Service Design

Circular Design

01

Business Design

Business Design creates value for customers and companies by bringing together ideas, organizational structures, and market opportunities in a creative and systematic way—with a clear focus on commercial viability and scalability.

Value CreationMarket AnalysisStrategy Development

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